Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA.

Scott has worked in the Direct Marketing industry for over 20 years, both on the agency and client side but always with the same outlook: to put customer data first in any marketing decision. He is an engaging, innovative and creative thinker. A highly experienced data-based marketer, with a background in finance, Scott has spent lots of time with insurers, charities, automotive, FMCG, government and retail clients including many of the biggest brands in the country.