Join date: Jan 28, 2021


At Optimizely (formerly Episerver), I sit within our global product organization responsible for overall product strategy, including new product launches, strategic roadmap, as well as M&A/corporate development.

Previously at Idio (acquired by Episerver), I joined as the first hire in North America after our Series A financing and subsequently served as the Chief Strategy Officer with worldwide responsibility for our solutions team and played a key role in product strategy.

Earlier in my career, I led the Business Solutions group at ThinkVine (SaaS provider of marketing mix modeling simulation software) providing analytical and strategic pre-sales support to our business development and channel partnership teams worldwide.

I was also a quantitative marketing consultant at Nielsen BASES working with P&G as a client on new product forecasting, concept optimization, and consumer insights.

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Kevin Li


VP Product Strategy, Optimizely

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