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Join date: Jan 21, 2021
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Jan 27, 2021
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6 min
Launching in Lockdown: How Do You Deliver a Premium B2B Product Launch in a Global Crisis?
When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with...
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Melissa Kershaw, Regional Marketing Director, Miele
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