Metrica Sports, the data and video analysis partner of the Spanish and Portuguese football Federations, has appointed The PHA Group as its communications partner for the next six months.
PHA will be raising awareness of Metrica Sports’ role as pioneers in the adoption of data and video analysis in football, and of the release of its free video analysis tool, available to download to anybody, anywhere in the world. Metrica Sports work with more than 80 teams, from every continent in the world, including Spain, Portugal, Seattle Sounders, Santos, Stockport County, and many more. Its free video analysis tool is the first of its kind, giving grassroots coaches and players access to the same technology used at the elite of the game. Commenting on the appointment, Ruben Saavedra, CEO of Metrica Sports, said: “Metrica Sports is at a crucial juncture of our vision to provide technology and analysis tools to all levels of the football pyramid. One meeting with Peter and Neil from PHA was enough to see the synergies between our teams. Their passion for sports and football was a decisive factor in starting our journey together, and we couldn’t be happier. We are looking forward to a long partnership through which we will disrupt the market of sports analytics together.” Peter Jackson Eastwood, Senior Account Manager at The PHA Group, said: “Football has experienced a data revolution over the last decade, a change that Rubén and the Metrica Sports team have been at the forefront of. We firmly believe that their vision for the future of analytics could change the whole market. We’re proud to now be part of their journey, and really excited to further build our expertise in the business of sport sector. “