How Sainsbury’s and Arsenal FC are Ramping Up Their Loyalty Marketing

Updated: Nov 18, 2020



Sainsbury’s is hoping to attract early bird Christmas shoppers to stores by doubling the value of Nectar points in November ahead of Black Friday (27 November).


Consumers will receive double the value of their Nectar points by exchanging them for a Sainsbury’s ‘double up’ voucher worth up to £100, to be spent in store between 11 and 17 November. Redeemable across 10 categories including Tu clothing, toys and electricals, the points can be swapped for a voucher online from today or via the Nectar app from 11 November.


“The double up event has proved to be immensely popular in the past and we know that this year more than ever our customers are looking to make their money go further and find little ways to help with the cost of Christmas,” says Sainsbury’s loyalty marketing manager, Jimmy Galloway.


“We are delighted to announce that it is returning again this year and are glad to help out those customers who are looking to get a head start on their shopping.”


Elsewhere, Premier League side Arsenal is rolling out its own loyalty scheme called ‘My Arsenal Rewards’ to complement its long-running membership programme and offer fans meaningful rewards for their loyalty to the club.


Ahead of the 2021/2022 season, all members will receive an upgraded My Arsenal Rewards membership card that will also work as an electronic matchday ticket, a rewards card and a payment card.


Working with Barclays, payment technology will be embedded within the card enabling it to be used for online and offline purchases at the Emirates Stadium, all club shops and anywhere that accepts Visa as a payment method. The payment service will also be accessed via the Arsenal app.


Fans will earn loyalty points based on specific interactions with the club, which they can redeem for rewards or experiences. Members will also be able to earn rewards by spending at several affiliated high street and online brands, including Arsenal’s club partners, with names to be announced in the coming months.