Updated: Nov 18, 2020
TikTok has made its first foray into ecommerce thanks to a deal with Shopfiy that enables consumers to purchase direct from merchants on the platform.
Launching first in the US and then in Europe and Southeast Asia early next year, the ecommerce offering is geared up to help more than 1 million merchants create and run campaigns via TikTok.
The Shopify merchants are being encouraged to create native, shareable ads that resonate with the community and then the social network’s creative tools will help turn their products into “high-quality TikToks”. The merchants will also be able to create campaigns, target audiences and track performance in one place, and are eligible for $300 (£230) in free ad credit to get started.
As part of the partnership, TikTok also plans to test new ecommerce features to make it easier to discover Shopify merchants and shop their products within the app.
“As social commerce proliferates, retailers are recognising that TikTok’s creative and highly engaged community sets it apart from other platforms,” says vice-president of global business solutions, Blake Chandlee.
“We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”