SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most effective thanks to a combination of appeal, perceived brand value, personality match and brand recognition.
The most effective 2022 sonic logo is Just Eat, followed by Intel and Moonpig – with all three capitalising on the subconscious power of music to engage with their consumers.
The news comes as SoundOut predicts a rising tide of awareness in the world of sonic branding in 2022. SoundOut expects branding experts and marketeers to get to grips with the power of sound as a powerful and distinctive strategic brand asset, rather than a marketing afterthought.
Just Eat boasts an overall score of 81%, based on a combined score of 82% for appeal; 79% for perceived brand value; 78% for personality match; and 86% for brand recognition. By matching their sonic marketing to their overarching brand personality, Just Eat contributes to building brand recognition and equity with every consumer interaction.
Just Eat is followed by Intel, with 76%; and the top three is rounded off by Moonpig, with 73%. In particular, Just Eat and Intel are very strong across all four metrics.
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