Dacia Challenges Status Quo With ‘Not Every Other Car’ Campaign for Sandero
Awarded the 'Brand Chief Magazine Advert of the Year (so far)', this no-nonsense campaign lasers in on the Sandero's new features and reasons-to-buy while dismantling phony lifestyle ads by competitors. Created by Vivaldi, the social-first campaign launching across Facebook, Instagram, and YouTube.
Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the hard work and thinking that has gone into to the new Sandero models.
Devised, created and executed by Vivaldi UK, the campaign features multiple video spots that showcase the new smarter designs and upgraded features on each Dacia model, all voiced by the voice of Dacia, Ralph Ineson. It is running across Facebook, Instagram and YouTube.
Adam Wood, Marketing Director, Dacia UK said: “At Dacia we’ve been working hard to build new Sandero models that are packed with high tech, high spec engineering and we wanted this new advertising campaign to focus on that. Unlike other car manufacturers, who try to sell you a phoney lifestyle, we’ve used our ads to show our customers all the great new features we’ve developed for the new models, while retaining our famously affordable prices.”
Lauren Moody, Director at Vivaldi UK added: “Our brief was to create a campaign that reflects Dacia’s no-nonsense attitude and humourous approach to advertising. This time we are mocking our competitors for filling their ads with a lot of fluff and nonsense and contrasting that with what Dacia has been focussing on when developing the new Sandero models.”