Portraying True Authenticity in Corporate Social Activism
Sam Holding, head of international at SparkPost on the power of email marketing for brands wanting to show solidarity and support during...
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Darshan Shankavaram
- Feb 1, 2021
- 4 min
Customer Data Platforms – the Biggest Marketing Trend of 2021?
Coronavirus has rapidly accelerated the customer’s migration to online platforms across sectors, and legacy brands are facing increased...
Tom Vaughan-Mountford
- Feb 1, 2021
- 5 min
Can Video Marketing Benefit Your Business' SEO?
Video is a powerful marketing tool, but many brands leave effectiveness on the table by not completing essential SEO steps along the way.
Scott Logie, Customer Engagement Director, REaD Group
- Jan 29, 2021
- 5 min
Data Is People: Data Is Valuable
When we talk about customer data, what we are really talking about is individuals: people like you and me. As a business, if a customer...
Janicke Eckbo, Chief Marketing Officer, Cavai
- Jan 28, 2021
- 3 min
Conversational Advertising Is the Multi-Purpose Tool Embattled Brands Need in 2021
The post-mortem that follows the Covid-19 pandemic will be painful and detailed, as global responses are assessed, failures identified...
Melissa Kershaw, Regional Marketing Director, Miele
- Jan 27, 2021
- 6 min
Launching in Lockdown: How Do You Deliver a Premium B2B Product Launch in a Global Crisis?
When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with...
Bilal Saci, Senior Editor
- Jan 26, 2021
- 2 min
Dacia Challenges Status Quo With ‘Not Every Other Car’ Campaign for Sandero
Awarded the 'Brand Chief Magazine Advert of the Year (so far)', this no-nonsense campaign lasers in on the Sandero's new features and...
Warren Daniels, Vice President Worldwide Demand Generation, Bynder
- Jan 26, 2021
- 4 min
How Creative Automation Can Help You Overcome the Content Crunch
Brands ultimately want to sell their products and services. From the outset, the buying journey entails a cyclical series of...
Sarah Shilling, Chief Marketing Officer, UNLIMITED
- Jan 25, 2021
- 3 min
Your Delivery Driver Is Your Brand’s Biggest Influencer Right Now
Because deliveries of late have become the ultimate brand leveller. Remember the days when deliveries were a pain because you were never...
Tobias Knutsson, CCO, Adverty
- Jan 22, 2021
- 3 min
Players Take Your Positions: This Is the Year in-Game Advertising Goes Stratospheric
From time to time something happens in the industry that you know immediately and without a shadow of a doubt has just changed things...
Bilal Saci, Senior Editor
- Jan 21, 2021
- 2 min
Gartner Survey Shows 73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than...
Why Smart Tech Needs To Invest in the Human Touch
It’s a common theme in popular culture, advancing technology robbing societies of their freedoms and their power – from George Orwell’s...
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