Why robots must be human-like to increase customer usage
Customers prefer robots to have human-like characteristics when dealing with them in customer service settings. They prefer robots to...
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Bilal Saci, Senior Editor
- Feb 3, 2022
- 3 min
McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences
The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
Bilal Saci, Senior Editor
- Feb 1, 2022
- 4 min
McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger
Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
Bilal Saci, Senior Editor
- Dec 14, 2021
- 5 min
Business Podcasts: Does Anyone Really Care?
The business podcast arena is saturated; the category has been bloated by the low-to-no investment required to throw episodes into a free...
Bilal Saci, Senior Editor
- Dec 14, 2021
- 6 min
Global advertising market sees record growth in 2021 – up 23.8% to $771bn
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon – accounting for more than half...
Kevin Li
- Dec 13, 2021
- 4 min
Experimentation plus personalisation: the magic equation for transforming business outcomes
Over the past year, there has been a significant, permanent shift in consumer buying behaviour. Strict lockdown measures meant that the...
Sam Holding
- Apr 22, 2021
- 3 min
The Disconnect Between Email and Wider Marketing Teams
Despite knowing that effective email marketing is critical to driving significant value for the business, marketing leaders are still out...
Sam Holding
- Mar 11, 2021
- 3 min
Why Email is the Key to Scaling During Economic Uncertainty
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in...
Jemma King
- Feb 17, 2021
- 4 min
What Do the Best Referral Programmes Offer?
Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...
Tom Vaughan-Mountford
- Feb 16, 2021
- 5 min
Vanishing Viewers? How to Create High Retention Videos for YouTube
Viewers give YouTube videos just 3-6 seconds to impress them before they click away. Simple video production techniques can greatly...
Chris Phillips, Group MD, twmi
- Feb 15, 2021
- 4 min
Change Is a-Coming: What Should Brands Be Doing To Counter the End of Cookies?
Chris Phillips, Group MD, tmwi writes his debut column on a guide to how brands can counter the end of cookies - effectively and...
Bilal Saci, Senior Editor
- Feb 12, 2021
- 3 min
The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake
The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...
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