A look at Genus AI
Artificial Intelligence is disrupting how brands are creating video ads enabling them to scale video production and predict its...
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Bilal Saci, Senior Editor
- Feb 18, 2022
- 2 min
Provoke, and you shall receive... attention.
GWI & Truant London globally activate a provocative new brand to increase awareness of GWI's audience insights business through a...
Bilal Saci, Senior Editor
- Feb 18, 2022
- 2 min
Shop & Play: Gamifying the Shopping Basket for Big Wins
Catalina, CPG brands and retail adviser, has launched a new plug and play gamification solution for UK retailers which engages customers...
Kimia Meshkinyar
- Feb 18, 2022
- 5 min
Three ways to improve hybrid CX at a local level
Customer experience today is truly an online-offline hybrid, and local CX has never been more important. When looking for information,...
Scott Logie, Customer Engagement Director, REaD Group
- Feb 18, 2022
- 4 min
Future Trends: What brands and marketers can expect in 2022
To start we can expect faster progression towards multi-channel comms. Over the last few years, we have seen a slow move towards online...
Bilal Saci, Senior Editor
- Feb 18, 2022
- 2 min
Two months in, what trends will define the year ahead?
The folks over at Econsultancy always have their finger on the pulse and this week they've revealed the four trends to look at before we...
Ashley Friedlein, CEO & Founder of Guild
- Feb 18, 2022
- 3 min
The problem with social media algorithms and online communities
The algorithmic nature of social media platforms encourages wrong behaviours, creating unsuitable environments for many online...
Varia Makagonova
- Feb 18, 2022
- 5 min
ROI x CX - Developing Customer Experience to Drive Loyalty and Revenue
How to turn customer experience into brand loyalty. Customer loyalty isn't what it used to be. Gone are the days when points programs or...
Jemma King
- Feb 18, 2022
- 4 min
Thought leadership has changed. This is why it’s relevant again.
The term ‘thought leadership’ has joined the great pantheon of boardroom terms guaranteed to get eyes rolling but it can actually be a...
Hollye Kirkcaldy
- Feb 18, 2022
- 4 min
How to avoid keyword soup and SEOverload when it comes to content
Tips for writing great content which ticks both the quality and SEO boxes. The pressure really is on businesses to prioritise SEO when it...
Adrian Clarke
- Feb 18, 2022
- 4 min
How to successfully build a (new) brand for millennials
Putting category before product; Why this should be at the heart of your marketing strategy for the millennial and Gen Z audience....
Tom Vaughan-Mountford
- Feb 18, 2022
- 4 min
How Much Does It Cost to Advertise on TV?
TV advertising has trust, power, and prestige. So, it's little wonder many advertisers believe it might be financially out of reach; but...
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