Principles: Leeds agency introduces four day working week (Part 1)
Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
Bilal Saci, Senior Editor
- Mar 15
- 1 min
Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022
SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
News Analysis: Fans are Changing Global Sports Marketing
A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
Bilal Saci, Senior Editor
- Feb 23
- 3 min
PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns
PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...
Bilal Saci, Senior Editor
- Feb 21
- 3 min
Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360
Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...
Bilal Saci, Senior Editor
- Feb 19
- 2 min
A look at Genus AI
Artificial Intelligence is disrupting how brands are creating video ads enabling them to scale video production and predict its...
Bilal Saci, Senior Editor
- Feb 18
- 2 min
Provoke, and you shall receive... attention.
GWI & Truant London globally activate a provocative new brand to increase awareness of GWI's audience insights business through a...
Bilal Saci, Senior Editor
- Feb 18
- 2 min
Shop & Play: Gamifying the Shopping Basket for Big Wins
Catalina, CPG brands and retail adviser, has launched a new plug and play gamification solution for UK retailers which engages customers...
Bilal Saci, Senior Editor
- Feb 18
- 2 min
Two months in, what trends will define the year ahead?
The folks over at Econsultancy always have their finger on the pulse and this week they've revealed the four trends to look at before we...
Bilal Saci, Senior Editor
- Feb 3
- 3 min
McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences
The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
Bilal Saci, Senior Editor
- Feb 1
- 4 min
McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger
Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
Bilal Saci, Senior Editor
- Dec 14, 2021
- 6 min
Global advertising market sees record growth in 2021 – up 23.8% to $771bn
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon – accounting for more than half...
Bilal Saci, Senior Editor
- Feb 12, 2021
- 3 min
The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake
The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...
Bilal Saci, Senior Editor
- Feb 11, 2021
- 3 min
Eight in ten UK consumers want ad-supported streaming content, new IAS report finds
IAS’s UK Streaming Wars report discovers consumers’ CTV viewing habits and payment preferences for subscription services Integral Ad...
Bilal Saci, Senior Editor
- Feb 11, 2021
- 2 min
UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness
The ‘Luna’ concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and...
Bilal Saci, Senior Editor
- Feb 11, 2021
- 3 min
New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020
Digital 2021 shows significant increases in internet and social media users over past 12 months Hootsuite, the social media management...
Bilal Saci, Senior Editor
- Feb 10, 2021
- 5 min
Huggies Goes the Whole Nine Yards at the 2021 Super Bowl
Global effectiveness agency, System1, reveals the top 10 most effective Super Bowl ads in a changed year. As the Tampa Bay Buccaneers and...
Bilal Saci, Senior Editor
- Feb 3, 2021
- 3 min
Fedrigoni: 19 Artists versus COVID-19
19 Artists versus COVID-19 is a limited-edition poster project by Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to...
Bilal Saci, Senior Editor
- Feb 2, 2021
- 2 min
Wavemaker Launches Channel 4 sponsorship for MINI
Wavemaker has landed a TV sponsorship deal for the new MINI Countryman SUV, the first of its kind for MINI. Brokered with 4Sales, the...