BrandChief

Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...

Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...

SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...

A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...

PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...

Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...

Artificial Intelligence is disrupting how brands are creating video ads enabling them to scale video production and predict its...

GWI & Truant London globally activate a provocative new brand to increase awareness of GWI's audience insights business through a...

Catalina, CPG brands and retail adviser, has launched a new plug and play gamification solution for UK retailers which engages customers...

The folks over at Econsultancy always have their finger on the pulse and this week they've revealed the four trends to look at before we...

The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...

Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...

Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon – accounting for more than half...

The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...

IAS’s UK Streaming Wars report discovers consumers’ CTV viewing habits and payment preferences for subscription services Integral Ad...

The ‘Luna’ concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and...

Digital 2021 shows significant increases in internet and social media users over past 12 months Hootsuite, the social media management...

Global effectiveness agency, System1, reveals the top 10 most effective Super Bowl ads in a changed year. As the Tampa Bay Buccaneers and...

19 Artists versus COVID-19 is a limited-edition poster project by Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to...

Wavemaker has landed a TV sponsorship deal for the new MINI Countryman SUV, the first of its kind for MINI. Brokered with 4Sales, the...