BrandChief

  • Home

  • Latest

  • Columnists

  • About

  • More...

    Use tab to navigate through the menu items.
    Principles: Leeds agency introduces four day working week (Part 1)
    Bilal Saci, Senior Editor
    • Mar 17
    • 2 min

    Principles: Leeds agency introduces four day working week (Part 1)

    Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...
    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments

    Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
    Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022
    Bilal Saci, Senior Editor
    • Mar 15
    • 1 min

    Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022

    SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...
    News Analysis: Fans are Changing Global Sports Marketing
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    News Analysis: Fans are Changing Global Sports Marketing

    A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
    PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns
    Bilal Saci, Senior Editor
    • Feb 23
    • 3 min

    PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns

    PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...
    Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360
    Bilal Saci, Senior Editor
    • Feb 21
    • 3 min

    Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360

    Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...
    A look at Genus AI
    Bilal Saci, Senior Editor
    • Feb 19
    • 2 min

    A look at Genus AI

    Artificial Intelligence is disrupting how brands are creating video ads enabling them to scale video production and predict its...
    Provoke, and you shall receive... attention.
    Bilal Saci, Senior Editor
    • Feb 18
    • 2 min

    Provoke, and you shall receive... attention.

    GWI & Truant London globally activate a provocative new brand to increase awareness of GWI's audience insights business through a...
    Shop & Play: Gamifying the Shopping Basket for Big Wins
    Bilal Saci, Senior Editor
    • Feb 18
    • 2 min

    Shop & Play: Gamifying the Shopping Basket for Big Wins

    Catalina, CPG brands and retail adviser, has launched a new plug and play gamification solution for UK retailers which engages customers...
    Two months in, what trends will define the year ahead?
    Bilal Saci, Senior Editor
    • Feb 18
    • 2 min

    Two months in, what trends will define the year ahead?

    The folks over at Econsultancy always have their finger on the pulse and this week they've revealed the four trends to look at before we...
    McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences
    Bilal Saci, Senior Editor
    • Feb 3
    • 3 min

    McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences

    The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
    McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger
    Bilal Saci, Senior Editor
    • Feb 1
    • 4 min

    McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger

    Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
    Global advertising market sees record growth in 2021 – up 23.8% to $771bn
    Bilal Saci, Senior Editor
    • Dec 14, 2021
    • 6 min

    Global advertising market sees record growth in 2021 – up 23.8% to $771bn

    Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon – accounting for more than half...
    The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake
    Bilal Saci, Senior Editor
    • Feb 12, 2021
    • 3 min

    The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake

    The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...
    Eight in ten UK consumers want ad-supported streaming content, new IAS report finds
    Bilal Saci, Senior Editor
    • Feb 11, 2021
    • 3 min

    Eight in ten UK consumers want ad-supported streaming content, new IAS report finds

    IAS’s UK Streaming Wars report discovers consumers’ CTV viewing habits and payment preferences for subscription services Integral Ad...
    UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness
    Bilal Saci, Senior Editor
    • Feb 11, 2021
    • 2 min

    UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness

    The ‘Luna’ concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and...
    New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020
    Bilal Saci, Senior Editor
    • Feb 11, 2021
    • 3 min

    New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020

    Digital 2021 shows significant increases in internet and social media users over past 12 months Hootsuite, the social media management...
    Huggies Goes the Whole Nine Yards at the 2021 Super Bowl
    Bilal Saci, Senior Editor
    • Feb 10, 2021
    • 5 min

    Huggies Goes the Whole Nine Yards at the 2021 Super Bowl

    Global effectiveness agency, System1, reveals the top 10 most effective Super Bowl ads in a changed year. As the Tampa Bay Buccaneers and...
    Fedrigoni: 19 Artists versus COVID-19
    Bilal Saci, Senior Editor
    • Feb 3, 2021
    • 3 min

    Fedrigoni: 19 Artists versus COVID-19

    19 Artists versus COVID-19 is a limited-edition poster project by Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to...
    Wavemaker Launches Channel 4 sponsorship for MINI
    Bilal Saci, Senior Editor
    • Feb 2, 2021
    • 2 min

    Wavemaker Launches Channel 4 sponsorship for MINI

    Wavemaker has landed a TV sponsorship deal for the new MINI Countryman SUV, the first of its kind for MINI. Brokered with 4Sales, the...
    1
    23

    Subscribe

    Keep an eye out!

    © 2021 Brand Chief Magazine