BrandChief

TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...

Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...

Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...

A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...

How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...

2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...

Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...

Customer experience today is truly an online-offline hybrid, and local CX has never been more important. When looking for information,...

To start we can expect faster progression towards multi-channel comms. Over the last few years, we have seen a slow move towards online...

The algorithmic nature of social media platforms encourages wrong behaviours, creating unsuitable environments for many online...

How to turn customer experience into brand loyalty. Customer loyalty isn't what it used to be. Gone are the days when points programs or...

The term ‘thought leadership’ has joined the great pantheon of boardroom terms guaranteed to get eyes rolling but it can actually be a...

Tips for writing great content which ticks both the quality and SEO boxes. The pressure really is on businesses to prioritise SEO when it...

Putting category before product; Why this should be at the heart of your marketing strategy for the millennial and Gen Z audience....

TV advertising has trust, power, and prestige. So, it's little wonder many advertisers believe it might be financially out of reach; but...

Customers prefer robots to have human-like characteristics when dealing with them in customer service settings. They prefer robots to...

The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...

Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...

The business podcast arena is saturated; the category has been bloated by the low-to-no investment required to throw episodes into a free...

Over the past year, there has been a significant, permanent shift in consumer buying behaviour. Strict lockdown measures meant that the...