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    Feature: Why Amazon is Betting on TikTok for Beauty
    Tash Courtenay-Smith
    • Mar 16
    • 4 min

    Feature: Why Amazon is Betting on TikTok for Beauty

    TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...
    Ad Review: McDonalds "Meant To Be Classic"
    Bilal Saci, Senior Editor
    • Mar 15
    • 1 min

    Ad Review: McDonalds "Meant To Be Classic"

    Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments

    Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
    News Analysis: Fans are Changing Global Sports Marketing
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    News Analysis: Fans are Changing Global Sports Marketing

    A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
    Curiouser and Curiouser
    David Clayton
    • Feb 23
    • 5 min

    Curiouser and Curiouser

    How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...
    2021 changed many things, especially the social media landscape
    Michael Haenlein
    • Feb 21
    • 4 min

    2021 changed many things, especially the social media landscape

    2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...
    Want to stay competitive? Keep customers as your North Star
    Dr Rajesh Bhargave
    • Feb 21
    • 5 min

    Want to stay competitive? Keep customers as your North Star

    Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...
    Three ways to improve hybrid CX at a local level
    Kimia Meshkinyar
    • Feb 18
    • 5 min

    Three ways to improve hybrid CX at a local level

    Customer experience today is truly an online-offline hybrid, and local CX has never been more important. When looking for information,...
    Future Trends: What brands and marketers can expect in 2022
    Scott Logie, Customer Engagement Director, REaD Group
    • Feb 18
    • 4 min

    Future Trends: What brands and marketers can expect in 2022

    To start we can expect faster progression towards multi-channel comms. Over the last few years, we have seen a slow move towards online...
    The problem with social media algorithms and online communities
    Ashley Friedlein, CEO & Founder of Guild
    • Feb 18
    • 3 min

    The problem with social media algorithms and online communities

    The algorithmic nature of social media platforms encourages wrong behaviours, creating unsuitable environments for many online...
    ROI x CX - Developing Customer Experience to Drive Loyalty and Revenue
    Varia Makagonova
    • Feb 18
    • 5 min

    ROI x CX - Developing Customer Experience to Drive Loyalty and Revenue

    How to turn customer experience into brand loyalty. Customer loyalty isn't what it used to be. Gone are the days when points programs or...
    Thought leadership has changed. This is why it’s relevant again.
    Jemma King
    • Feb 18
    • 4 min

    Thought leadership has changed. This is why it’s relevant again.

    The term ‘thought leadership’ has joined the great pantheon of boardroom terms guaranteed to get eyes rolling but it can actually be a...
    How to avoid keyword soup and SEOverload when it comes to content
    Hollye Kirkcaldy
    • Feb 18
    • 4 min

    How to avoid keyword soup and SEOverload when it comes to content

    Tips for writing great content which ticks both the quality and SEO boxes. The pressure really is on businesses to prioritise SEO when it...
    How to successfully build a (new) brand for millennials
    Adrian Clarke
    • Feb 18
    • 4 min

    How to successfully build a (new) brand for millennials

    Putting category before product; Why this should be at the heart of your marketing strategy for the millennial and Gen Z audience....
    How Much Does It Cost to Advertise on TV?
    Tom Vaughan-Mountford
    • Feb 18
    • 4 min

    How Much Does It Cost to Advertise on TV?

    TV advertising has trust, power, and prestige. So, it's little wonder many advertisers believe it might be financially out of reach; but...
    Why robots must be human-like to increase customer usage
    Prof. Markus Blut
    • Feb 18
    • 3 min

    Why robots must be human-like to increase customer usage

    Customers prefer robots to have human-like characteristics when dealing with them in customer service settings. They prefer robots to...
    McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences
    Bilal Saci, Senior Editor
    • Feb 3
    • 3 min

    McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences

    The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
    McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger
    Bilal Saci, Senior Editor
    • Feb 1
    • 4 min

    McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger

    Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
    Business Podcasts: Does Anyone Really Care?
    Bilal Saci, Senior Editor
    • Dec 14, 2021
    • 5 min

    Business Podcasts: Does Anyone Really Care?

    The business podcast arena is saturated; the category has been bloated by the low-to-no investment required to throw episodes into a free...
    Experimentation plus personalisation: the magic equation for transforming business outcomes
    Kevin Li
    • Dec 13, 2021
    • 4 min

    Experimentation plus personalisation: the magic equation for transforming business outcomes

    Over the past year, there has been a significant, permanent shift in consumer buying behaviour. Strict lockdown measures meant that the...
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