Tash Courtenay-SmithMar 164 minFeature: Why Amazon is Betting on TikTok for BeautyTikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...
Bilal Saci, Senior EditorMar 151 minAd Review: McDonalds "Meant To Be Classic"Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
Bilal Saci, Senior EditorMar 153 minOOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
Bilal Saci, Senior EditorMar 153 minNews Analysis: Fans are Changing Global Sports MarketingA new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
David ClaytonFeb 235 minCuriouser and CuriouserHow can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...
Michael Haenlein Feb 214 min2021 changed many things, especially the social media landscape2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...
Dr Rajesh BhargaveFeb 215 minWant to stay competitive? Keep customers as your North StarEvery CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...
Kimia MeshkinyarFeb 185 minThree ways to improve hybrid CX at a local levelCustomer experience today is truly an online-offline hybrid, and local CX has never been more important. When looking for information,...
Scott Logie, Customer Engagement Director, REaD GroupFeb 184 minFuture Trends: What brands and marketers can expect in 2022To start we can expect faster progression towards multi-channel comms. Over the last few years, we have seen a slow move towards online...
Ashley Friedlein, CEO & Founder of GuildFeb 183 minThe problem with social media algorithms and online communitiesThe algorithmic nature of social media platforms encourages wrong behaviours, creating unsuitable environments for many online...
Varia MakagonovaFeb 185 minROI x CX - Developing Customer Experience to Drive Loyalty and RevenueHow to turn customer experience into brand loyalty. Customer loyalty isn't what it used to be. Gone are the days when points programs or...
Jemma KingFeb 184 minThought leadership has changed. This is why it’s relevant again.The term ‘thought leadership’ has joined the great pantheon of boardroom terms guaranteed to get eyes rolling but it can actually be a...
Hollye KirkcaldyFeb 184 minHow to avoid keyword soup and SEOverload when it comes to contentTips for writing great content which ticks both the quality and SEO boxes. The pressure really is on businesses to prioritise SEO when it...
Adrian ClarkeFeb 184 minHow to successfully build a (new) brand for millennialsPutting category before product; Why this should be at the heart of your marketing strategy for the millennial and Gen Z audience....
Tom Vaughan-MountfordFeb 184 minHow Much Does It Cost to Advertise on TV?TV advertising has trust, power, and prestige. So, it's little wonder many advertisers believe it might be financially out of reach; but...
Prof. Markus BlutFeb 183 minWhy robots must be human-like to increase customer usageCustomers prefer robots to have human-like characteristics when dealing with them in customer service settings. They prefer robots to...
Bilal Saci, Senior EditorFeb 33 minMcDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse ExperiencesThe Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
Bilal Saci, Senior EditorFeb 14 minMcDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young GamechangerActress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
Bilal Saci, Senior EditorDec 14, 20215 minBusiness Podcasts: Does Anyone Really Care?The business podcast arena is saturated; the category has been bloated by the low-to-no investment required to throw episodes into a free...
Kevin LiDec 13, 20214 minExperimentation plus personalisation: the magic equation for transforming business outcomes Over the past year, there has been a significant, permanent shift in consumer buying behaviour. Strict lockdown measures meant that the...