Feature: Why Amazon is Betting on TikTok for Beauty
TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...
Bilal Saci, Senior Editor
- Mar 15
- 1 min
Ad Review: McDonalds "Meant To Be Classic"
Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
News Analysis: Fans are Changing Global Sports Marketing
A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
David Clayton
- Feb 23
- 5 min
Curiouser and Curiouser
How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...
Michael Haenlein
- Feb 21
- 4 min
2021 changed many things, especially the social media landscape
2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...
Dr Rajesh Bhargave
- Feb 21
- 5 min
Want to stay competitive? Keep customers as your North Star
Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...
Kimia Meshkinyar
- Feb 18
- 5 min
Three ways to improve hybrid CX at a local level
Customer experience today is truly an online-offline hybrid, and local CX has never been more important. When looking for information,...
Future Trends: What brands and marketers can expect in 2022
To start we can expect faster progression towards multi-channel comms. Over the last few years, we have seen a slow move towards online...
Ashley Friedlein, CEO & Founder of Guild
- Feb 18
- 3 min
The problem with social media algorithms and online communities
The algorithmic nature of social media platforms encourages wrong behaviours, creating unsuitable environments for many online...
Varia Makagonova
- Feb 18
- 5 min
ROI x CX - Developing Customer Experience to Drive Loyalty and Revenue
How to turn customer experience into brand loyalty. Customer loyalty isn't what it used to be. Gone are the days when points programs or...
Jemma King
- Feb 18
- 4 min
Thought leadership has changed. This is why it’s relevant again.
The term ‘thought leadership’ has joined the great pantheon of boardroom terms guaranteed to get eyes rolling but it can actually be a...
Hollye Kirkcaldy
- Feb 18
- 4 min
How to avoid keyword soup and SEOverload when it comes to content
Tips for writing great content which ticks both the quality and SEO boxes. The pressure really is on businesses to prioritise SEO when it...
Adrian Clarke
- Feb 18
- 4 min
How to successfully build a (new) brand for millennials
Putting category before product; Why this should be at the heart of your marketing strategy for the millennial and Gen Z audience....
Tom Vaughan-Mountford
- Feb 18
- 4 min
How Much Does It Cost to Advertise on TV?
TV advertising has trust, power, and prestige. So, it's little wonder many advertisers believe it might be financially out of reach; but...
Prof. Markus Blut
- Feb 18
- 3 min
Why robots must be human-like to increase customer usage
Customers prefer robots to have human-like characteristics when dealing with them in customer service settings. They prefer robots to...
Bilal Saci, Senior Editor
- Feb 3
- 3 min
McDonald’s & Humberto Leon Reimagine Lunar New Year Traditions through Metaverse Experiences
The Golden Arches introduces a first ever cross-media collaboration, “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon,”...
Bilal Saci, Senior Editor
- Feb 1
- 4 min
McDonald's USA Celebrates Black History With “Future 22” — a Campaign Spotlighting Young Gamechanger
Actress Keke Palmer has been tapped to tell stories of these next generation leaders who are positively shaping the future, one impactful...
Bilal Saci, Senior Editor
- Dec 14, 2021
- 5 min
Business Podcasts: Does Anyone Really Care?
The business podcast arena is saturated; the category has been bloated by the low-to-no investment required to throw episodes into a free...
Kevin Li
- Dec 13, 2021
- 4 min
Experimentation plus personalisation: the magic equation for transforming business outcomes
Over the past year, there has been a significant, permanent shift in consumer buying behaviour. Strict lockdown measures meant that the...