Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...

Viewers give YouTube videos just 3-6 seconds to impress them before they click away. Simple video production techniques can greatly...

Chris Phillips, Group MD, tmwi writes his debut column on a guide to how brands can counter the end of cookies - effectively and...

If 2020 has taught us anything, it's that predictions and forecasts can be thrown out the window in an instant. That said, talk to...

Jane Hovey, Director of Communications Strategy, Vivaldi UK on the strategy and activation of their ‘Not every other car’ ad for the...

In Nick Pink's debut as a Brain Marketing Columnist for Brand Chief Mag, he writes about hyper personalisation and how it really is...

Perhaps one of the most unexpected outcomes of the last year of unexpected outcomes is the fact that virtual event platforms have become...

As a young business owner, breaking into an established industry (in my case, the marketing industry) means having to go against the...

Despite starting this year in lockdown, there is a collective sense of optimism about the future, resulting from the great progress made...

Sam Holding, head of international at SparkPost on the power of email marketing for brands wanting to show solidarity and support during...

Coronavirus has rapidly accelerated the customer’s migration to online platforms across sectors, and legacy brands are facing increased...

Video is a powerful marketing tool, but many brands leave effectiveness on the table by not completing essential SEO steps along the way.

When we talk about customer data, what we are really talking about is individuals: people like you and me. As a business, if a customer...

The post-mortem that follows the Covid-19 pandemic will be painful and detailed, as global responses are assessed, failures identified...

When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with...

Brands ultimately want to sell their products and services. From the outset, the buying journey entails a cyclical series of...

Because deliveries of late have become the ultimate brand leveller. Remember the days when deliveries were a pain because you were never...

From time to time something happens in the industry that you know immediately and without a shadow of a doubt has just changed things...

It’s a common theme in popular culture, advancing technology robbing societies of their freedoms and their power – from George Orwell’s...

Internal communications have evolved over the years to fit the needs of companies and their workforces. As more employees have been...