What Do the Best Referral Programmes Offer?
Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...
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Tom Vaughan-Mountford
- Feb 16, 2021
- 5 min
Vanishing Viewers? How to Create High Retention Videos for YouTube
Viewers give YouTube videos just 3-6 seconds to impress them before they click away. Simple video production techniques can greatly...
Sam Holding
- Feb 2, 2021
- 3 min
Portraying True Authenticity in Corporate Social Activism
Sam Holding, head of international at SparkPost on the power of email marketing for brands wanting to show solidarity and support during...
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