Ad Review: McDonalds "Meant To Be Classic"
Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
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Bilal Saci, Senior Editor
- Feb 12, 2021
- 3 min
The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake
The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...
Bilal Saci, Senior Editor
- Feb 11, 2021
- 2 min
UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness
The ‘Luna’ concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and...
Jane Hovey, Director of Communications Strategy, Vivaldi UK
- Feb 10, 2021
- 4 min
BTS: Not just any other car ad…
Jane Hovey, Director of Communications Strategy, Vivaldi UK on the strategy and activation of their ‘Not every other car’ ad for the...
Bilal Saci, Senior Editor
- Feb 10, 2021
- 5 min
Huggies Goes the Whole Nine Yards at the 2021 Super Bowl
Global effectiveness agency, System1, reveals the top 10 most effective Super Bowl ads in a changed year. As the Tampa Bay Buccaneers and...
Bilal Saci, Senior Editor
- Feb 3, 2021
- 3 min
Fedrigoni: 19 Artists versus COVID-19
19 Artists versus COVID-19 is a limited-edition poster project by Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to...
Bilal Saci, Senior Editor
- Feb 2, 2021
- 2 min
Wavemaker Launches Channel 4 sponsorship for MINI
Wavemaker has landed a TV sponsorship deal for the new MINI Countryman SUV, the first of its kind for MINI. Brokered with 4Sales, the...
Bilal Saci, Senior Editor
- Jan 26, 2021
- 2 min
Dacia Challenges Status Quo With ‘Not Every Other Car’ Campaign for Sandero
Awarded the 'Brand Chief Magazine Advert of the Year (so far)', this no-nonsense campaign lasers in on the Sandero's new features and...
Bilal Saci, Senior Editor
- Jan 19, 2021
- 2 min
Silk Pearce Designs Royal Mail Collectables for New Stamps Celebrating the UK’s National Parks
Branding and design consultancy Silk Pearce has collaborated with Royal Mail to develop a range of collectibles and gifts marking the...
Bilal Saci, Senior Editor
- Jan 18, 2021
- 2 min
Visualising Innovation: We Launch Bring GSK’s Pioneering Work To Life With Data-Driven Artwork
We Launch, an independent brand and digital agency, has just launched boundary-pushing creative visualisation work for science-led global...
Bilal Saci, Senior Editor
- Jan 6, 2021
- 2 min
How the United Nations Received 30% Growth in Donations Using Cloud Marketing
The UN Refugee Agency worked closely agency partner, Acxiom, using Selligent’s Marketing Cloud platform for its Ramadan digital campaign...
Bilal Saci, Senior Editor
- Dec 23, 2020
- 2 min
Poland Joins Global Drive for COVID-19 Blood Plasma Donors With Hard-Hitting Advertising Campaign
A young child looks on as St Nicholas is wheeled into intensive care, suffering from Covid19 in a powerful new Polish advert unveiled...
Bilal Saci, Senior Editor
- Dec 4, 2020
- 4 min
Coca-Cola Wins the Christmas Ad Wars With Nostalgia
A large helping of nostalgia, a touch of escapism and a pinch of humour are among the winning ingredients for Christmas ads in 2020,...
Bilal Saci, Senior Editor
- Dec 4, 2020
- 3 min
New Sequel To Award-Winning Vilnius Travel Campaign Aims To Start Dialogue With Future Tourists
Vilnius is launching a Christmas sequel to its award-winning tourism campaign in the midst of the pandemic, reassuring tourists that the...
Bilal Saci, Senior Editor
- Nov 25, 2020
- 1 min
EA Partners With Kinetic and Mural Republic for FIFA 21 & PS5 Launch
Kinetic and Mural Republic have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA...
Bilal Saci, Senior Editor
- Nov 25, 2020
- 2 min
Echo Designs Approachable Packaging for a New Range of Kleenex Products
Independent brand design and innovation agency Echo reveals its latest work with Kleenex®, designing packaging for their new range of...
Bilal Saci, Senior Editor
- Nov 25, 2020
- 1 min
Dr. Martens & Amplify Support Liverpool Radio Collective in Latest Chapter of ‘Dr. Martens Presents'
As the next chapter in the ‘Dr. Martens Presents’ series of cultural deep dives that champion up-and-coming talent and their communities,...
Bilal Saci, Senior Editor
- Nov 25, 2020
- 2 min
Co:Collective Launches Genexa’s Clean Medicine Movement on TV With ‘People Over Everything' Spot
A new film from Genexa and co:collective tells the story of two dads - the founders of Genexa - who discovered that the OTC drugs we are...
Bilal Saci, Senior Editor
- Nov 17, 2020
- 2 min
Sorry Italy by Subway
This ad is one of the two recent superhits for Subways and even though this review is a bit late we couldn't help but bring it back to...
Bilal Saci, Senior Editor
- Nov 17, 2020
- 3 min
You Can't Stop Our Voice by Nike
This is a perfect example of a brand getting involved in a sociopolitical issue, the right way. Nike’s latest film, You Can’t Stop Our Voice
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