Jemma KingFeb 174 minWhat Do the Best Referral Programmes Offer?Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...
Nick Pinks, CEO, CovaticFeb 104 minHow Brands Can Achieve Hyper Personalisation Without Exposing Personal DataIn Nick Pink's debut as a Brain Marketing Columnist for Brand Chief Mag, he writes about hyper personalisation and how it really is...
