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    What Do the Best Referral Programmes Offer?
    Jemma King
    • Feb 17, 2021
    • 4 min

    What Do the Best Referral Programmes Offer?

    Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...
    How Brands Can Achieve Hyper Personalisation Without Exposing Personal Data
    Nick Pinks, CEO, Covatic
    • Feb 10, 2021
    • 4 min

    How Brands Can Achieve Hyper Personalisation Without Exposing Personal Data

    In Nick Pink's debut as a Brain Marketing Columnist for Brand Chief Mag, he writes about hyper personalisation and how it really is...

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