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    Principles: Leeds agency introduces four day working week (Part 1)
    Bilal Saci, Senior Editor
    • Mar 17
    • 2 min

    Principles: Leeds agency introduces four day working week (Part 1)

    Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...
    Feature: Why Amazon is Betting on TikTok for Beauty
    Tash Courtenay-Smith
    • Mar 16
    • 4 min

    Feature: Why Amazon is Betting on TikTok for Beauty

    TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...
    So Much To Learn From McDonalds In One Story And One Word: Community
    Bilal Saci, Senior Editor
    • Mar 15
    • 2 min

    So Much To Learn From McDonalds In One Story And One Word: Community

    Sometimes a brand does a great gesture for the community. Sometimes a it makes a great advert. Oftentimes it uses that great gesture as...
    Ad Review: McDonalds "Meant To Be Classic"
    Bilal Saci, Senior Editor
    • Mar 15
    • 1 min

    Ad Review: McDonalds "Meant To Be Classic"

    Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments

    Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
    Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022
    Bilal Saci, Senior Editor
    • Mar 15
    • 1 min

    Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022

    SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...
    News Analysis: Fans are Changing Global Sports Marketing
    Bilal Saci, Senior Editor
    • Mar 15
    • 3 min

    News Analysis: Fans are Changing Global Sports Marketing

    A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
    PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns
    Bilal Saci, Senior Editor
    • Feb 23
    • 3 min

    PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns

    PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...
    Curiouser and Curiouser
    David Clayton
    • Feb 23
    • 5 min

    Curiouser and Curiouser

    How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...
    2021 changed many things, especially the social media landscape
    Michael Haenlein
    • Feb 21
    • 4 min

    2021 changed many things, especially the social media landscape

    2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...
    Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360
    Bilal Saci, Senior Editor
    • Feb 21
    • 3 min

    Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360

    Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...
    Want to stay competitive? Keep customers as your North Star
    Dr Rajesh Bhargave
    • Feb 21
    • 5 min

    Want to stay competitive? Keep customers as your North Star

    Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...
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