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    BrandChief

    The Disconnect Between Email and Wider Marketing Teams
    Sam Holding
    • Apr 22
    • 3 min

    The Disconnect Between Email and Wider Marketing Teams

    Despite knowing that effective email marketing is critical to driving significant value for the business, marketing leaders are still out...
    Why Email is the Key to Scaling During Economic Uncertainty
    Sam Holding
    • Mar 11
    • 3 min

    Why Email is the Key to Scaling During Economic Uncertainty

    Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in...
    What Do the Best Referral Programmes Offer?
    Jemma King
    • Feb 17
    • 4 min

    What Do the Best Referral Programmes Offer?

    Referred customers are valuable customers. But why is this? What’s the psychology driving such loyalty and such high conversion rates?...
    Vanishing Viewers? How to Create High Retention Videos for YouTube
    Tom Vaughan-Mountford
    • Feb 16
    • 5 min

    Vanishing Viewers? How to Create High Retention Videos for YouTube

    Viewers give YouTube videos just 3-6 seconds to impress them before they click away. Simple video production techniques can greatly...
    Change Is a-Coming: What Should Brands Be Doing To Counter the End of Cookies?
    Chris Phillips, Group MD, twmi
    • Feb 15
    • 4 min

    Change Is a-Coming: What Should Brands Be Doing To Counter the End of Cookies?

    Chris Phillips, Group MD, tmwi writes his debut column on a guide to how brands can counter the end of cookies - effectively and...
    The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake
    Ed Bianji
    • Feb 12
    • 3 min

    The Clerkenwell Brothers Create a New Identity for Plant-Based Food Unruly Food and Take a Stake

    The Clerkenwell Brothers devises strategy and identity for new plant-based food alternative brand Unruly Food – and takes a stake in the...
    Eight in ten UK consumers want ad-supported streaming content, new IAS report finds
    Ed Bianji
    • Feb 11
    • 3 min

    Eight in ten UK consumers want ad-supported streaming content, new IAS report finds

    IAS’s UK Streaming Wars report discovers consumers’ CTV viewing habits and payment preferences for subscription services Integral Ad...
    UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness
    Ed Bianji
    • Feb 11
    • 2 min

    UXUS Creates New Interiors for McDonald's To Inspire Connectivity and Togetherness

    The ‘Luna’ concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and...
    What Do Digital Agencies Think 2021 Holds for Their Business and Their Clients?
    Barry Flaherty, Head of Strategic Alliances EMEA, Jitterbit
    • Feb 11
    • 6 min

    What Do Digital Agencies Think 2021 Holds for Their Business and Their Clients?

    If 2020 has taught us anything, it's that predictions and forecasts can be thrown out the window in an instant. That said, talk to...
    New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020
    Ed Bianji
    • Feb 11
    • 3 min

    New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020

    Digital 2021 shows significant increases in internet and social media users over past 12 months Hootsuite, the social media management...
    BTS: Not just any other car ad…
    Jane Hovey, Director of Communications Strategy, Vivaldi UK
    • Feb 10
    • 4 min

    BTS: Not just any other car ad…

    Jane Hovey, Director of Communications Strategy, Vivaldi UK on the strategy and activation of their ‘Not every other car’ ad for the...
    How Brands Can Achieve Hyper Personalisation Without Exposing Personal Data
    Nick Pinks, CEO, Covatic
    • Feb 10
    • 4 min

    How Brands Can Achieve Hyper Personalisation Without Exposing Personal Data

    In Nick Pink's debut as a Brain Marketing Columnist for Brand Chief Mag, he writes about hyper personalisation and how it really is...
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