BrandChief

Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...

TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...

Sometimes a brand does a great gesture for the community. Sometimes a it makes a great advert. Oftentimes it uses that great gesture as...

Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...

Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...

SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...

A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...

PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...

How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...

2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...

Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...

Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...