Principles: Leeds agency introduces four day working week (Part 1)
Award-winning brand communications agency, Principles will introduce a four day working week for all employees on 1st April 2022 and have...
Tash Courtenay-Smith
- Mar 16
- 4 min
Feature: Why Amazon is Betting on TikTok for Beauty
TikTok has an estimated one billion monthly active users as of January 2022 — an astronomical feat for a platform that sprung to life in...
Bilal Saci, Senior Editor
- Mar 15
- 2 min
So Much To Learn From McDonalds In One Story And One Word: Community
Sometimes a brand does a great gesture for the community. Sometimes a it makes a great advert. Oftentimes it uses that great gesture as...
Bilal Saci, Senior Editor
- Mar 15
- 1 min
Ad Review: McDonalds "Meant To Be Classic"
Score: 7/10 With the McDonalds brand being as ubiquitous as the fast food itself, it is always in interesting event when the brand...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
OOH & Cinema Will Lead Rapidly Recovering Worldwide Ad Investments
Spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of $47.1bn. A new WARC...
Bilal Saci, Senior Editor
- Mar 15
- 1 min
Did somebody say Just Eat? Takeaway brand tops Sonic Branding Rankings for 2022
SoundOut has revealed the leading sonic logos for 2022 – which it has dubbed the year of the Sonic Boom. The sonic logos rank as the most...
Bilal Saci, Senior Editor
- Mar 15
- 3 min
News Analysis: Fans are Changing Global Sports Marketing
A new Nielson report reveals how new fan behaviours fans since the pandemic will impact sports sponsorship models, content distribution,...
Bilal Saci, Senior Editor
- Feb 23
- 3 min
PizzaExpress Launches Loyalty Programme & New Lunch Products with Two Delicious Campaigns
PizzaExpress promotes two new key market propositions – ‘The PizzaExpress Club’ and ‘Lunch Wraps’ – with eye-popping TV, social, digital...
David Clayton
- Feb 23
- 5 min
Curiouser and Curiouser
How can businesses create a culture of curiosity? And why does curiosity matter in the first place? David Clayton, Managing Director at...
Michael Haenlein
- Feb 21
- 4 min
2021 changed many things, especially the social media landscape
2021 was an important year for many reasons, and between the global pandemic and social unrest, social media platforms took on a whole...
Bilal Saci, Senior Editor
- Feb 21
- 3 min
Maison Too Faced - Estée Lauder's new VR shopping experience by BrandLab360
Maison Too Faced (designed for Estée Lauder’s Too Faced), launched last month to provide shoppers with a first-of-its-kind retail...
Dr Rajesh Bhargave
- Feb 21
- 5 min
Want to stay competitive? Keep customers as your North Star
Every CEO will say that their customers are at the heart of everything their business does, but while they might talk a good game, not...