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A home for the fruits of deep thought, this is a column for experts and academics to discuss the effective applications of psychology, behaviour economics, and mental acrobatics in marketing. All the things that make humans believe and buy ideas is covered here.
Creating an experience that immerses customers in to the world of the brand, its products, vision and values is the crème de la crème of engagement marketing. Rather than likes and comments, experiential marketing helps brands emotionally connect with their customers through a more personal relationship.
There are things in the world of marketing that are being developed to help us achieve the greatest goals we have as communicators. This column is dedicated to featuring the thoughts, products, and technologies that will make the future of marketing, the present.
While no less effective than digital marketing, the world of TV, radio, and print has seen spend falling for a decade - now only 49% of spend. This column exists to discuss, argue, and evaluate the efficacy of traditional marketing channels in our shiny-new-toy world as well as share best practices and case studies.