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A home for the fruits of deep thought, this is a column for experts and academics to discuss the effective applications of psychology, behaviour economics, and mental acrobatics in marketing. All the things that make humans believe and buy ideas is covered here.
How do we plan, execute, and evaluate marketing campaigns to maximise effectiveness? With an uncountable amount of factors impacting marketing success, this columns tries to shed light on the behaviours and practices marketing managers can rely on to deliver results consistently.
Creating an experience that immerses customers in to the world of the brand, its products, vision and values is the crème de la crème of engagement marketing. Rather than likes and comments, experiential marketing helps brands emotionally connect with their customers through a more personal relationship.
While no less effective than digital marketing, the world of TV, radio, and print has seen spend falling for a decade - now only 49% of spend. This column exists to discuss, argue, and evaluate the efficacy of traditional marketing channels in our shiny-new-toy world as well as share best practices and case studies.